In Australia we have seen that when we are going t buy something new, we spend hours to learn about things more so that when we buy them we have proper knowledge and understanding what we want to buy and why we need it.
What happens is that while searching for the desired objects like smart tv, computer monitors or led tv we may come across many similar objects and items. And that could be a reason you may not find or may not buy things you needed the most.
Cheap prices for cheap tv, projector or the desired dash cam may lead the buyer to focus more price and lesser on quality and that takes them to buy the products that they didn’t want to in the start.
Though we know which of the products from apple are there like ipad and we may also know the prices range but if someone offer the buyers at a lower cost, they may get distracted and may not buy a legit product just because they needed to get a low cost product.
The tons of advertisements and ads going on through social media and direct targeted messaging affect people when they are trying to make their decision and may lead them to another product which they were not looking for at the start.
Unclear features and sometimes lack of real specifications also impact the way people find their desired products and that cause changes in their opinion and may let them buy things or items that were not actually on their buying list before they started to search for them.